Türkiye is one of the favorite countries in the world when it comes to tourism. From its food to its historical places, it manages to stand out in tourism in Turkey. Naturally, the hotel and accommodation industry is one of the competitive areas for companies that want to stand out in search engines. Now companies with big budgets stand out on giant platforms such as Booking, TripAdvisor and Hotels.com and in generic keywords Reaching the top seems almost impossible. However, with the right strategy, it is possible for every hotel brand to rise to the top and make a difference in digital.

We developed specifically for Ulu Resort Hotel. Onur Özden Web Çözümleri Our next generation Authority and Digital Discoverability focused SEO strategy for Artificial Intelligence (AI), goes far beyond classic SEO approaches. Our goal is not just to attract visitors to the site; To make Ulu Resort Hotel the center of trust and authority in the digital world. To be the hotel that potential guests prefer when making a holiday decision and to be the hotel that is preferred by critical keywords. “authority” In order to rise to the position, we started the process quickly and measurably.

1. Organic Traffic and Relevant User Growth

We are now in the age of artificial intelligence. People prefer not only Google but also artificial intelligence platforms such as chatgpt to get suggestions. Digital Authority That's why we're moving forward focused. We provided external SEO strategies and internal SEO optimizations, primarily content optimizations and technical SEO improvements. In this way, the company not just by bots at the same time to be found more easily by users we provided.

There was no SEO work on the site. We carried out our first work for the company, which lasted 1 month. As a result of our study, the last 7 days of performance data prove how quickly our strategy yields results:

  • Rankings: 85% Increase 📈
  • Clicks: 31% Increase 📈
  • Sectoral Availability: 68% Increase 📈
  • Display: 18% Increase 📈
  • Result: Sectoral visibility was maximized, reach to the target audience increased.
Search Console General Performance Graph

Especially the home page, sub-pages and service pages (Spa, Contact, Activities) rose to a dominant position in the search results (SERP) and their reach and availability increased.

Search Console Queries That Increase Site Findability

2. We Reached the Top in the "Mersin Hotel" Query

The biggest challenge of the project was the word "Mersin Hotel", whose volume was very high but the competition was equally tough. Challenges are just a goal for us to prove that we are successful.

  • Start: We weren't even in the top 100 results.
  • Intervention: Authority construction and semantic content construction.
  • Result: Direct to list 2. Page 16. Ordinary We logged in.
“mersin hotel” Ranking Tracking Chart

This wasn't just an introduction; our ranking quickly stable and authoritarian has become one. Currently, our determined journey towards the top of the first page continues. Onur Özden Web Çözümleri We provide smooth and fast transitions even in competitive sectors.

3. Challenging Sectoral Authority and Competitors: "Best Mersin Hotel"

What the guest searches for during the decision-making phase "Best..." queries are the words with the highest conversion rate. Businesses should always work on keywords that will bring conversions. In this way, success will also be scalable. The rankings that previously disappeared on page 5 and constantly fluctuated were replaced by permanent success.

In this regard, there are authoritarian competitors in the sector with huge budgets and volumes, such as TripAdvisor, EtsTur, Hotels.com, TatilBudur.

  • Change: 50+ place rise.
  • Situation: First results of the first page (Top Ranking).
  • Meaning: Google now registers Ulu Resort Hotel as one of the region's "best" options.
“best mersin hotel” Position History Details

4. Leaving Huge Competitors Behind: Peak in Digital

Success in hotel SEO is to elevate your own brand site above the authorities of the industry. Thanks to the comprehensive technical strategies and detailed process management we implement;

  • Hotels.com
  • HolidayBudur
  • Etstur

Giant authorities such as were left behind in the organic rankings. Only the global giant TripAdvisor remains ahead of us; We continue to close the gap with our current momentum.

“best mersin hotel” Google Search Results and Competitors Screenshot

5. Holistic Brand Dominance

Success is not just indexed to a single word. We considered brand reputation as a whole in digital.

  • Brand Searches: Complete dominance in "Ulu Resort Hotel" and its variations.
  • Service Calls: Increased visibility in words like "Spa", "Accommodation", "Restaurant".
  • Regional Expansion: A website that started to be listed in general queries such as "Mediterranean Hotels".

Thanks to our work, Ulu Resort Hotel is now an important actor in the goals that will bring transformation.

Following digital availability strategies for the “Ulu Resort Hotel” brand

The Power That Will Take Your Hotel to the Top in Digital: Onur Özden Web Çözümleri

Real success in the hotel industry depends on getting ahead of your competitors digitally. Onur Özden Web Çözümleri As, we implement the most up-to-date SEO, content and digital marketing strategies for your hotel brand. With the smart solutions we have developed specifically for the accommodation industry, we increase your online visibility and ensure that you are the first choice of your potential guests.

Take action now to take your hotel to the top in digital and differentiate yourself from your competitors!

Contact us for free digital analysis and consultancy and let's grow your brand together.