E-commerce SEO that converts organic traffic into sales

In e-commerce, sales rise as the ad budget rises and stop when the budget stops. A visitor from organic search arrives with no ad cost attached, and usually with stronger buying intent. E-commerce SEO, in practice, is the work of structuring your product and category pages to pull in that organic traffic.

E-commerce SEO, by definition, is the whole body of technical and content work that lifts the product, category and brand pages of your online store in the search results. What sets it apart from corporate site SEO is that thousands of pages are managed at once and each page is tied directly to a sale. E-commerce SEO service reduces your dependence on advertising and builds a sales channel that lasts.

The Most Common SEO Problems in Online Stores

• Filter and sort URLs producing duplicate content
• Out of stock product pages left unmanaged
• Product descriptions copied from the manufacturer
• Category pages left without any content
• Product schema (price, stock, rating) missing or wrong
• Crawl budget spent on URLs that do not matter

E-Commerce SEO Service

E-commerce SEO service covers a full crawl of your store, the duplicate content and indexing problems solved and the category structure rebuilt around real search demand. Then a scalable content template is prepared for product pages and the authority work begins. Onur Özden Web Çözümleri reports every change we make alongside the sales data.

Category Page SEO

Most organic traffic in e-commerce lands on category pages. We choose category names from real search demand, control how sort and filter URLs are crawled, and place category text where it does not tire the reader. A well-built category structure earns serious traffic on its own.

Product Page SEO

Copying product descriptions from the manufacturer means thousands of stores publishing the same text. For your leading products we build original description templates, write the specifications in the language people search with, and carry price, stock and rating into the search results through product schema.

Technical E-Commerce SEO

• Duplicate content and canonical URL management
• Control over pagination and filter URLs
• Redirects and alternative product strategy for sold out items
• Product, Offer and Review structured data
• On-site search and internal linking structure
• Mobile speed and Core Web Vitals improvements

E-Commerce SEO Packages and 2026 Prices

E-commerce SEO prices; are set by the number of products, category depth, the platform you use and the competition in your sector. Our current packages for 2026 are as follows:

For stores aiming at continuous growth, monthly SEO packages may be a better fit.

Which E-Commerce Platforms Do We Work With?

We work with the hosted platforms widely used in Turkey, such as Ticimax, İdeasoft, T-Soft and Shopiverse as well as with WooCommerce, Shopify, OpenCart, Magento and custom-built stores. On hosted platforms we make the best changes the admin panel allows, and on custom builds we implement them together with your development team. For brands that want to build their own infrastructure there are our ecommerce packages as a separate service.

Marketplace Sales and Your Own Store

Trendyol, Hepsiburada and similar marketplaces bring quick sales, but the customer relationship and the brand value stay on the platform, and commission rates decide your margin. The organic traffic of your own site is an asset you own. E-commerce SEO work is done to grow that asset; it is not an alternative to marketplace sales, it completes them.

E-Commerce SEO Agency

Choosing a e-commerce SEO agency should be judged on whether it works towards sales, not towards traffic alone. Onur Özden Web Çözümleri tracks more than keyword positions in its reports: it also tracks how much revenue each category brings. What we have built over more than 10 years is published on our our clients page.

Site Speed and Sales in E-Commerce

A slow product page loses the visitor before the basket. We aim for pages that open in under a second on mobile, and our speed optimization service targets moving the Core Web Vitals data in Search Console into green and improving the real user experience.

The First Step for Your Store

The technical state of your store, the potential in your categories and the keywords your competitors take traffic on are all mapped free of charge. You get a table showing what each category could earn and the work plan for the first three months. E-commerce SEO starts here. Send your store address through our contact page and we will do the analysis for you.